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Techniques of Persuasion

Techniques of Persuasion

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Heritage Trades1051
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Product details

Condition
Secondhand
Location
South Africa
Product code
msc5s6
Bob Shop ID
643803404
Penguin , 1963, softcover, index, 325 pages, condition: very good.
The growing influence of the mass media and the use of professional psychologists to improve the effectiveness of their messages raise fears that the minority that controls political propaganda and commercial advertising in advanced Western societies is restricting citizens' freedom of information and choice. On the other hand, totalitarian regimes, by replacing ideological pluralism with the monopoly of state doctrine, carry the impersonal manipulation of the masses to its ultimate consequences. In this work, J. A. C. Brown studies the main techniques of persuasion ranging from propaganda to brainwashing. The chapters devoted to the formation and change of attitudes, psychological warfare, commercial advertising, the scientific treatment of the mind and the nature of religious conversions provide illuminating insights into the question. The conclusion of the book is that, despite everything, the human personality resists attempts at indoctrination more than some radical critics suspect.
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