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Disney Princess is a media franchise owned by the Walt Disney Company. Createdby Disney Consumer Products chairman Andy Mooney in the late 1990s, thefranchise spotlights a line-up of fictional female heroines who have appearedin various Disney animated feature films. The franchise currently compriseseleven female protagonists from ten different Walt Disney Animation Studiosfilms and one Pixar film who are either royal by birth, royal by marriage, orconsidered a "princess" due to their significant portrayal of heroism in theirfilm. Most of the unofficial Disney Princesses do not join the line-up eitherbecause marketing is not successful, their film's box office gross did notfare well, or they are too young. In Anna and Elsa's case, their franchise isso successful, that it was irrelevant for them to be included in the line-up.
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