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The 5 Paths to Persuasion: The Art of Selling Your Message Hardcover

The 5 Paths to Persuasion: The Art of Selling Your Message Hardcover

Secondhand 1 available
R280.00
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Condition
Secondhand
Location
South Africa
Product code
BB-0205
Bob Shop ID
653289972

The 5 Paths to Persuasion: The Art of Selling Your Message Hardcover`

by Robert B. Miller (Author), Gary A. Williams (Author), Alden M. Hayashi (Author)

product in good condition

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

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