The Advertised Mind - Erik Du Plessis
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Condition:
Secondhand
Location:
South Africa
Product code:
6371-6420 BOX124
Bob Shop ID:
612825571
Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.
Books are shipped within one business day of checkout. If you select EFT as payment method, it may take somewhat longer for payment to reflect on our side before we are able to dispatch.
We offer Pargo Pickup (3-5 business days), local collection in Somerset West or Aramex door-to-door courier (1-2 business days). Shipping options can be selected at checkout.
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Title: The Advertised Mind
Sub Title: Groundbreaking Insights Into how Our Brains Respond to Advertising
Author: Erik Du Plessis
Publisher: Kogan Page
Year: 2008
Number of pages: 232
ISBN: 9780749450243
Books are all in a used condition unless otherwise stated and may contain signs of wear and handling. Items are inspected before listing to ensure they are in an acceptable condition. Please ask questions if you need more details on an item's condition.Books are shipped within one business day of checkout. If you select EFT as payment method, it may take somewhat longer for payment to reflect on our side before we are able to dispatch.
We offer Pargo Pickup (3-5 business days), local collection in Somerset West or Aramex door-to-door courier (1-2 business days). Shipping options can be selected at checkout.
We recommend Aramex courier as a fast no-contact delivery method available to all destinations within South Africa. Tracking number will be supplied once your shipment has been been processed.