The Advertised Mind - Erik Du Plessis

The Advertised Mind - Erik Du Plessis

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Product details

Condition
New
Location
South Africa
Product code
9780749450243
Bob Shop ID
652214316

Draws on the research into the workings of the human brain undertaken by psychologists neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

TITLE: The Advertised Mind

AUTHOR: Erik Du Plessis

SKU: 9780749450243

PUBLISHER: Kogan Page Ltd

DATE PUBLISHED: 03/07/2008

PLACE PUBLISHED: United Kingdom

PAGES: 256

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 156 mm x 234 mm x 14 mm

WEIGHT: 399 gr

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