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Draws on the research into the workings of the human brain undertaken by psychologists neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
TITLE: The Advertised Mind
AUTHOR: Erik Du Plessis
SKU: 9780749450243
PUBLISHER: Kogan Page Ltd
DATE PUBLISHED: 03/07/2008
PLACE PUBLISHED: United Kingdom
PAGES: 256
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 156 mm x 234 mm x 14 mm
WEIGHT: 399 gr