Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Inclding chapters on interactive advertising and integrated advertising this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
TITLE: The Advertising Concept Book
AUTHOR: Pete Barry
SKU: 9780500518984
PUBLISHER: Thames & Hudson Ltd
DATE PUBLISHED: 01/08/2016
PLACE PUBLISHED: United Kingdom
PAGES: 320
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 200 mm x 238 mm
WEIGHT: 1330 gr