The Advertising Concept Book - Pete Barry - 9780500518984

The Advertising Concept Book - Pete Barry - 9780500518984

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Condition
New
Location
South Africa
Product code
9780500518984
Bob Shop ID
652037106

Inclding chapters on interactive advertising and integrated advertising this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

TITLE: The Advertising Concept Book

AUTHOR: Pete Barry

SKU: 9780500518984

PUBLISHER: Thames & Hudson Ltd

DATE PUBLISHED: 01/08/2016

PLACE PUBLISHED: United Kingdom

PAGES: 320

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 200 mm x 238 mm

WEIGHT: 1330 gr

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