The Advertising Concept Book - Pete Barry

The Advertising Concept Book - Pete Barry

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Product details

Condition
New
Location
South Africa
Product code
9780500516232
Bob Shop ID
629849510

A coursebook that tells you what you need to know about advertising from how to write copy and choose a typeface to how agencies work and the different strategies used for print TV or cinema and other media including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

TITLE: The Advertising Concept Book

AUTHOR: Pete Barry

SKU: 9780500516232

PUBLISHER: Thames & Hudson Ltd

DATE PUBLISHED: 01/05/2012

PLACE PUBLISHED: United Kingdom

PAGES: 296

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 200 mm x 240 mm

WEIGHT: 1300 gr

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