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A coursebook that tells you what you need to know about advertising from how to write copy and choose a typeface to how agencies work and the different strategies used for print TV or cinema and other media including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
TITLE: The Advertising Concept Book
AUTHOR: Pete Barry
SKU: 9780500516232
PUBLISHER: Thames & Hudson Ltd
DATE PUBLISHED: 01/05/2012
PLACE PUBLISHED: United Kingdom
PAGES: 296
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 200 mm x 240 mm
WEIGHT: 1300 gr