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The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative - Pete Barry
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The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative - Pete Barry

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Location
South Africa
Customer ratings:
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Bob Shop ID
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The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative - Pete Barry

The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative - Pete Barry

Product Condition

  • Brand New In Box (Sealed)
  • Sourced from our international stock when you order. 6-15 working days to arrive in SA. 3-5 working days local delivery. Total time: 9-20 working days.We provide your tracking number after local dispatch. We always aim to get your order to you within the stated time frame, however, delays can occur. We will notify you of this and provide you with the new expected delivery times.

Product Details

Released: 7/21/08
Book Genre: Business & Law, Business, Management, Economic & Industry

Description:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.

Details:
Academic Level
General Adult
Contributing Authors
Pete Barry
Place of Publication
Great Britain/British Isles
Dewey Decimal Classification
659
Book Format
Paperback
Number of Pages
272
Dimensions
8 x 9.5 x 1.3 inches
Cast & Crew
W W NORTON & CO INC (Publisher)

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12 Aug 2012