The Art of Shopping | Siemon Scamell-Katz

Title: The Art of Shopping
Author: Siemon Scamell-Katz
Publisher: LID Publishers (2012)
ISBN-10: 1907794220
ISBN-13: 9781907794223
Condition: Good, Bottom spine a bit bumped, top cover slightly bent
Binding: Softcover
Pages: 185
Dimensions: 23.3 x 15.6 x 1.6 cm
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by Siemon Scamell-Katz
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Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behavior. This book is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy.