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This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.
"This is an easy read, packed with real case studies and personal experiences and outstanding anecdotes that will inspire you while you learn. Paul's book outlines the psychology and science of persuasion in simple, practical terms, while revealing an abundance of amazing ideas and opportunities for you. Comprehensive, captivating, and riveting, this book will dramatically improve your ability to influence others and is a must-read."
