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Given the ever-increasing importance of marketing The brand book is an invaluable marketerâs tool and an ultimate guide to marketing and brand management. It covers challenges faced by most company executives and marketers today by outlining a new âhow-toâ approach with easy-to-follow illustrated examples.
TITLE: The Brand Book
AUTHOR: Thomas Oosthuizen
SKU: 9781920292140
PUBLISHER: Jacana Media (Pty) Ltd
DATE PUBLISHED: 30/04/2013
PLACE PUBLISHED: South Africa
PAGES: 128
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 155 mm x 235 mm x 15 mm
WEIGHT: 210000 gr