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A step-by-step guide to acquiring effective communication skills, this book is written against the background of the growing need for students and professionals to become ever more entrepreneurial. The text focuses on how to become a better speaker, listener, reader, and writer. All forms of writing are addressed, from business letters, reports, and faxes to e-mails, academic writing, and referencing. This new edition covers short messages and grammar, using relevant examples and illustrations drawn from familiar situations and diverse cultural backgrounds. Accessible to both first- and second- language speakers, it uses in-text citations and references that teach correct referencing conventions and gives readers the skills and knowledge to explore the topic further on their own.
