Similar products
| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Softcover published by The Copy Workshop 2002
Name written in front cover.
This workbook offers advice on copywriting from a well-known advertising writer. It offers an overview of a century of advertising, including the development of key concepts such as positioning and USP, that started in ad agencies. The book gives examples of great advertising copy.
