The Copy Workshop Workbook by Bruce H. Bendinger
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Condition
Secondhand
Location
South Africa
Bob Shop ID
615571786
Softcover published by The Copy Workshop 2002
Name written in front cover.
This workbook offers advice on copywriting from a well-known advertising writer. It offers an overview of a century of advertising, including the development of key concepts such as positioning and USP, that started in ad agencies. The book gives examples of great advertising copy.