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The Copy Workshop Workbook by Bruce H. Bendinger The Copy Workshop Workbook by Bruce H. Bendinger
The Copy Workshop Workbook by Bruce H. Bendinger The Copy Workshop Workbook by Bruce H. Bendinger
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The Copy Workshop Workbook by Bruce H. Bendinger

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R450.00
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Product details

Condition
Secondhand
Location
South Africa
Customer ratings:
Bob Shop ID
615571786

Softcover published by The Copy Workshop 2002

Name written in front cover.

This workbook offers advice on copywriting from a well-known advertising writer. It offers an overview of a century of advertising, including the development of key concepts such as positioning and USP, that started in ad agencies. The book gives examples of great advertising copy.

Customer ratings: 1 ratings

Excellent quality books and speedy service. Happy with this seller!
02 Jul 2024