The Creative Age by Tim Lewis. 2005. Softcover. 181 pp.

The world has changed more in the last two decades than in the entire last two millennia. The Information Age is coming to a close and the Creative Age is just starting. These changes are principally due to the colossal strides in technology, communications and mass consumerism, giving rise to a global economy. All this has made the world more unpredictable and has forced changes in millions of jobs and across countless workplaces. Change is the only certainty, as people and companies demand more innovation while still endeavouring to maintain and increase profits - this in turn demands that companies should move into creative overdrive. This fascinating and illuminating book suggests that every job needs three creative elements: knowledge of the sources of ideas and how to stimulate them; understanding how free will works in people and companies; and an awareness of the changing conditions and world events. 

First published 2005 by Management Books 2000, Kemble, Cirencester. Condition: Good.

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