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First businesses discovered quality as a key competitive edge; next came service. Now Donald A. Norman former Director of the Institute for Cognitive Science at the University of California reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
TITLE: The Design of Everyday Things
AUTHOR: Don Norman
SKU: 9780465067107
PUBLISHER: INGRAM PUBLISHER SERVICES US
DATE PUBLISHED: 29/08/2002
PLACE PUBLISHED: United States
PAGES: 288
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 136 mm x 210 mm