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A study of the development and growth of the cruise industry. It looks at the product - the various types of cruises the hardware the ships - and the motivation of those who buy the product. The authors ask why so much is spent and what the customer actually wants.
TITLE: The Development and Growth of the Cruise Industry
AUTHOR: Roger Cartwright
SKU: 9780750643849
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 26/10/1999
PLACE PUBLISHED: United Kingdom
PAGES: 303
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 156 mm x 234 mm x 17 mm
WEIGHT: 468 gr
