The Digital Marketing Handbook - Robert W. Bly

What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic conversions leads opt-ins and sales. Whether you are marketing an online-based business brick-and-mortar store or a hybrid business Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates click-through rates conversions and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords Facebook Advertising and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat Instagram Periscope Pinterest and other social media platforms Design hub sites landing pages and squeeze pages guaranteed to bring in leads Plus Bly shares tested direct response methods that can increase your online revenues by 50100 and even 200 percent along with an extensive resource section to give your website a competitive edge.

TITLE: The Digital Marketing Handbook

AUTHOR: Robert W. Bly

SKU: 9781599186214

PUBLISHER: Entrepreneur Press

DATE PUBLISHED: 17/04/2018

PLACE PUBLISHED: United States

PAGES: 330

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 152 mm x 229 mm