The dragon Keeper (Robin Hobb)

 

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. InPrivate Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools,Private Label Strategyenables managers to navigate profitably in this radically altered landscape.

 

We network with other booksellers to source the books you are looking for. Looking for a specific author or title? Let us know in the comments and we will try find it for you. We have access to over 100 000 books.

 

Condition & Availability 

All our books are secondhand unless stated otherwise. As we have a physical shop as well and we only update stock on Bidorbuy at the end of each buisness day, it is possible that items shown online may be out of stock. We will refund you in full if this happens.