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IP accounts for an estimated $5trn of GDP in the US alone. It covers patents trademarks domain names copyrights designs and trade secrets. Unsurprisingly companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex and the business financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies investors and creative thinkers understand the scope and nature of IP issues pose the right questions to their advisers and maximize the value from this crucial intangible asset.
TITLE: The Economist Guide to Intellectual Property
AUTHOR: Stephen Johnson
SKU: 9781846688973
PUBLISHER: Profile Books Ltd
DATE PUBLISHED: 25/06/2015
PLACE PUBLISHED: United Kingdom
PAGES: 352
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 135 mm x 216 mm x 25 mm
WEIGHT: 374 gr