The Effortless Experience - Matthew Dixon

The Effortless Experience - Matthew Dixon

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New
Location
South Africa
Product code
9780241003305
Bob Shop ID
625279540

Conventional Wisdom holds that to increase loyalty companies must delight customers by exceeding service expectations. But no matter how exciting special deals may be the dazzle factor does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

TITLE: The Effortless Experience

AUTHOR: Matthew Dixon

SKU: 9780241003305

PUBLISHER: Penguin Books Ltd

DATE PUBLISHED: 26/09/2013

PLACE PUBLISHED: United Kingdom

PAGES: 256

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 153 mm x 234 mm x 18 mm

WEIGHT: 336 gr

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