| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle it's impossible to truly understand user need context and pain points. This guide helps to build and use personas - from planning creating and launching.
TITLE: The Essential Persona Lifecycle: Your Guide to Building and Using Personas
AUTHOR: Tamara Adlin
SKU: 9780123814180
PUBLISHER: Elsevier Science & Technology
DATE PUBLISHED: 04/05/2010
PLACE PUBLISHED: United States
PAGES: 240
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 211 mm x 276 mm
WEIGHT: 660 gr
