The Essential Persona Lifecycle: Your Guide to Building and Using Pe - Tamara Adlin

The Essential Persona Lifecycle: Your Guide to Building and Using Pe - Tamara Adlin

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New
Location
South Africa
Product code
9780123814180
Bob Shop ID
632647418

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle it's impossible to truly understand user need context and pain points. This guide helps to build and use personas - from planning creating and launching.

TITLE: The Essential Persona Lifecycle: Your Guide to Building and Using Personas

AUTHOR: Tamara Adlin

SKU: 9780123814180

PUBLISHER: Elsevier Science & Technology

DATE PUBLISHED: 04/05/2010

PLACE PUBLISHED: United States

PAGES: 240

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 211 mm x 276 mm

WEIGHT: 660 gr

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