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Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them? This book reveals how sudden insights are formed in the brain how we can increase our chances of generating them and how they impact our thinking.
TITLE: The Eureka Factor
AUTHOR: John Kounios
SKU: 9780434019823
PUBLISHER: Cornerstone
DATE PUBLISHED: 09/04/2015
PLACE PUBLISHED: United Kingdom
PAGES: 288
BINDING: Hardback
LANGUAGE: English
