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Product details

Condition
Secondhand
Location
South Africa
Product code
4322
Bob Shop ID
193507286
Raymond Ackerman is the chairman and founder of Pick 'n' Pay, the most successful retail chain in Southern Africa, with over 350 outlets. In this, his second book, he reveals the secret of his success with a marketing philosophy based on the model of 'the four legs of the table' that can be applied worldwide.

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