The Fundamentals of Advertising by John Wilmshurst, Adrian Mackay (2nd Edition)

1 available / secondhand

R200.00

Want to pay less?

Add to watchlist Watch

Shipping

R35.00 Standard shipping using one of our trusted couriers applies to most areas in South Africa. Some areas may attract a R30.00 surcharge. This will be calculated at checkout if applicable.
Check my rate

The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:

Standard Delivery

Main centres:	1-3 business days
Regional areas:	3-4 business days
Remote areas:	3-5 business days

Seller

Heirlooms SA254

100.00 % Positive ratings

Buyer protection

How you're covered

Get it now, pay later

Product details

Condition

Secondhand

Location

South Africa

Bob Shop ID

640775334

Softcover published by Butterworth Heinemann 1999

Owner's name in front cover and some highlighting in book.

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

Report a problem