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Provides an introduction to the key elements of creative advertising. This book takes you step-by-step through each stage of the creative process from the initial planning and development through to the production and execution of some of the worlds successful campaigns.
TITLE: The Fundamentals of Creative Advertising
AUTHOR: Ken Burtenshaw
SKU: 9782940411566
PUBLISHER: Bloomsbury Publishing PLC
DATE PUBLISHED: 29/08/2011
PLACE PUBLISHED: Switzerland
PAGES: 184
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 200 mm x 230 mm
WEIGHT: 580 gr
