The Fundamentals of Creative Advertising - Ken Burtenshaw

The Fundamentals of Creative Advertising - Ken Burtenshaw

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New
Location
South Africa
Product code
9782940411566
Bob Shop ID
620283547

Provides an introduction to the key elements of creative advertising. This book takes you step-by-step through each stage of the creative process from the initial planning and development through to the production and execution of some of the worlds successful campaigns.

TITLE: The Fundamentals of Creative Advertising

AUTHOR: Ken Burtenshaw

SKU: 9782940411566

PUBLISHER: Bloomsbury Publishing PLC

DATE PUBLISHED: 29/08/2011

PLACE PUBLISHED: Switzerland

PAGES: 184

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 200 mm x 230 mm

WEIGHT: 580 gr

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