The Graphic Communication Handbook - Simon Downs

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design explores issues that affect the industry examines its analysis through communications theory explains how to do each section of the job and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching understanding the client researching a job thumbnail drawings developing concepts presenting to clients working in 2D 3D motion graphics and interaction graphics situating and testing the job getting paid and getting the next job. The industry background relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.

TITLE: The Graphic Communication Handbook

AUTHOR: Simon Downs

SKU: 9780415557382

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 01/08/2011

PLACE PUBLISHED: United Kingdom

PAGES: 384

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 171 mm x 248 mm

WEIGHT: 680 gr