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Guerrilla tactics are the unconventional use of closely knit small teams with a sole leader to combat less mobile format entities through discipline dedication and complete focus.
TITLE: The guerrilla principle
AUTHOR: Jacques Magliolo
SKU: 9780702177316
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 12/05/2008
PLACE PUBLISHED: South Africa
PAGES: 448
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 168 mm x 245 mm
