The Invisible Touch - Harry Beckwith

"Harry Beckwith's insight is invaluable.... His message is simple to understand, but so easy to overlook.

As organizations strive to provide world-class service, Harry's advice is a key ingredient to achieving this goal."

-BRIAN P. GRAHAM, DIVISION VICE PRESIDENT, SALES, ADP (AUTOMATIC DATA PROCESSING)

Harry Beckwith's previous book, Selling the Invisible, was an international business bestseller. In this book, he explores further the world of service businesses. Revealing how these companies can attract customers and keep them he shows how you too can master the art of marketing and develop "the invisible touch".

Service businesses sell something that cannot be seen or heard. They offer an experience and to make that experience truly exceptional they must first understand people and how to satisfy them. The Invisible Touch contains a treasury of quick and practical strategies to market a service and, most important, how to keep customers and clients with you forever.

HARRY BECKWITH founded and directs Beckwith Partners, a positioning and branding company whose clients include Microsoft, Merck and Hewlett-Packard. He lectures and talks internationally. He lives in Minneapolis and San Diego

Condition: Very Good