The Lasker Story: As He Told It, published by National Textbook, 1987, softcover, 126 pages, condition: new.

Originally published in 26 installments of Advertising Age, The Lasker Story takes into the boardroom of Lord & Thomas (forerunner to Foote, Cone & Belding) and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Albert D. Lasker recounts the story, in his own words of how he shaped the agency that ranked number one in its day.

" good insights, written about advertising from around 1900 to 1925, it's always interesting to know the roots of the ad biz, and there aren't many books about the head of Lord & Thomas, Albert Lasker.