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What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits but in what used to be regarded as misses.
TITLE: The Long Tail
AUTHOR: Chris Anderson
SKU: 9781844138517
PUBLISHER: Cornerstone
DATE PUBLISHED: 03/05/2007
PLACE PUBLISHED: United Kingdom
PAGES: 256
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 132 mm x 199 mm x 19 mm
WEIGHT: 256 gr