THE LONG TAIL - HOW ENDLESS CHOICE IS CREATING UNLIMITED DEMAND - CHRIS ANDERSON

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Condition

Secondhand

Location

South Africa

Bob Shop ID

641723251

238 PAGE SOFTCOVER BOOK - SOME GENERAL WEAR AND UNDERLINING AND NOTES IN PEN THROUGHOUT - IN PERFECTLY ACCEPTABLE CONDITION

The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

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