The Long Tail: Why The Future Of Business Is Selling Less Of More - Anderson, Chris

The Long Tail: Why The Future Of Business Is Selling Less Of More - Anderson, Chris

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Condition
Secondhand
Location
South Africa
Product code
Id-7000594
Bob Shop ID
645091010

Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.

Softcover. English. Random House. 2007. 244 pp. In good condition. Book No: 7000594

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