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The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Name: The Marketing Gurus: Lessons from the Best Marketing Books of All Time
SKU: BB-0322
Price: 180.00 ZAR
Availability: InStock

1 available / secondhand

R180.00

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Condition

Secondhand

Location

South Africa

Product code

BB-0322

Bob Shop ID

641847542

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

product in good condition

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

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