The Marketing Research Process by Len Tiu Wright & Margaret Crimp (5th edition)
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Secondhand
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South Africa
Bob Shop ID
616519634
Softcover published by Financial Times/Prentice Hall; 5th edition (2000)
Owner's name in front cover and some highlighting in book.
An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.