The Measurement of Values - L.L.Thurstone

Louis Leon Thurstone (29 May 1887 ' 30 September 1955) was a U.S. pioneer in the fields of psychometrics and psychophysics. He conceived the approach to measurement known as the law of comparative judgment, and is well known for his contributions to factor analysis.[1][2] A Review of General Psychology survey, published in 2002, ranked Thurstone as the 88th most cited psychologist of the 20th century, tied with John Garcia, James J. Gibson, David Rumelhart, Margaret Floy Washburn, and Robert S. Woodworth

Title: The Measurement of Values

Author: L.L.Thurstone

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