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The Moral Molecule

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Indicative market price: R157
R75.00 52% OFF
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Closed 16 Jul 14 21:03
benbay17736
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Product information

Condition:
New
Location:
South Africa
Customer ratings:
1 ratings
Product code:
9780552164610
Bob Shop ID:
151080537
"EVERY CORPORATE CEO SHOULD READ THIS BOOK BEFORE MAKING IMPORTANT DECISIONS" - Michael Shermer, Wall Street Journal

From the English countryside to the highlands of Papua New Guinea, from labs in Switzerland to his campus in Southern California, Zak recounts his extraordinary stories and sets out to prove his revolutionary theory of moral behavior.

Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain. Zak's colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.

Author: Paul J Zak
Softcover
300 pages
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20 Jul 2014