The Myth of Excellence - Fred Crawford & Ryan Matthews

Title: The Myth of Excellence Authors: Fred Crawford & Ryan Matthews

Book Description: Challenge your assumptions about business excellence with this thought-provoking hardcover book, "The Myth of Excellence" by Fred Crawford and Ryan Matthews. This insightful book debunks common myths about what drives business success, revealing that many conventional wisdoms are actually counterproductive. By exploring the intersection of customer needs, competitor activity, and company strengths, the authors provide a fresh perspective on how to achieve true excellence in business.

Book Condition: This hardcover book is in good condition, with some minor signs of wear and tear, but remains a great read. The pages are clean, the binding is secure, and the cover is intact, making it a great value for anyone looking to expand their business knowledge. There is an inscription inside the book.

A great opportunity to gain new insights into business strategy and success! Buy "The Myth of Excellence" today and discover a more effective approach to achieving excellence in your organization.

Slight water damage inside back cover

Contains some annotations.