The Other Side of Innovation - Vijay Govindarajan

The Other Side of Innovation - Vijay Govindarajan

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New
Location
South Africa
Product code
9781422166963
Bob Shop ID
631649508

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products services and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand gutsy gamble.

TITLE: The Other Side of Innovation

AUTHOR: Vijay Govindarajan

SKU: 9781422166963

PUBLISHER: Harvard Business Review Press

DATE PUBLISHED: 01/08/2010

PLACE PUBLISHED: United States

PAGES: 240

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 156 mm x 235 mm

WEIGHT: 440 gr

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