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A dictionary of marketing offering sections of international terms. It covers various topics from direct marketing to slogans political marketing to corporate affairs. It is suitable for A-level and undergraduate students and those with an interest in this discipline.
TITLE: The Penguin Dictionary of Marketing
AUTHOR: Phil Harris
SKU: 9780140515183
PUBLISHER: Penguin Books Ltd
DATE PUBLISHED: 29/01/2009
PLACE PUBLISHED: United Kingdom
PAGES: 304
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 129 mm x 198 mm x 17 mm
WEIGHT: 228 gr