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From the basics of products sales & marketing and finance to the nuances of human psychology teamwork and creating systems this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.
TITLE: The Personal MBA
AUTHOR: Josh Kaufman
SKU: 9780670919536
PUBLISHER: Penguin Books Ltd
DATE PUBLISHED: 06/09/2012
PLACE PUBLISHED: United Kingdom
PAGES: 464
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 129 mm x 198 mm x 28 mm
WEIGHT: 319 gr