R60 Standard shipping applies to orders under R100, in most areas in South Africa. R30 Standard shipping applies to orders over R100. Some areas may attract a R30 surcharge. This will be calculated at checkout if applicable. Check my rate
Free collection from
Lyndhurst, Johannesburg
The seller allows collection for this item and will be in contact with the full collection address once the order is ready.
Ready for collection by Tuesday, 4 June.
Ready to ship in
The seller has indicated that they will usually have this item
ready to ship within 6 business days. Shipping time depends on your delivery address. The most
accurate delivery time will be calculated at checkout, but in
general, the following shipping times apply:
Subtitle: The Hidden Industry That Wants to Change Your Mind Author: James Garvey Publisher: Icon Books (2016) ISBN-10: 1848316607 ISBN-13: 9781848316607 Condition: Very Good Binding: Softcover Pages: 288 Dimensions: 21.4 x 13.5 x 2 cm +++ by James Garvey +++ Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds.
From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
