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Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics lobbying organisations and journalism; and assesses its professionalism and regulation.
TITLE: The Public Relations Handbook
AUTHOR: Alison Theaker
SKU: 9780415428026
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 13/12/2007
PLACE PUBLISHED: United Kingdom
PAGES: 432
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 159 mm x 235 mm
WEIGHT: 726 gr