The Rise of Brands - Liz Moor

The Rise of Brands - Liz Moor

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Condition
New
Location
South Africa
Product code
9781845203849
Bob Shop ID
627865484

Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history the growth of national and global brands the changing approaches of the branding industry and the exploration of new spaces for advertising this work analyses exactly how brands develop and operate in contemporary society.

TITLE: The Rise of Brands

AUTHOR: Liz Moor

SKU: 9781845203849

PUBLISHER: Bloomsbury Publishing PLC

DATE PUBLISHED: 01/10/2007

PLACE PUBLISHED: United Kingdom

PAGES: 192

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 156 mm x 234 mm x 11 mm

WEIGHT: 332 gr

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