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Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history the growth of national and global brands the changing approaches of the branding industry and the exploration of new spaces for advertising this work analyses exactly how brands develop and operate in contemporary society.
TITLE: The Rise of Brands
AUTHOR: Liz Moor
SKU: 9781845203849
PUBLISHER: Bloomsbury Publishing PLC
DATE PUBLISHED: 01/10/2007
PLACE PUBLISHED: United Kingdom
PAGES: 192
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 156 mm x 234 mm x 11 mm
WEIGHT: 332 gr