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The Roadside MBA | Paul Oyer, Michael Mazzeo and Scott Schaefer

Secondhand
Indicative market price: R215
R63.00 71% OFF
Closed 11 Nov 16 15:32
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Product details

Condition
Secondhand
Location
South Africa
Customer ratings:
Product code
B0113
Bob Shop ID
243212279
Subtitle: Real-world Lessons For Entrepreneurs, Start-ups and Small Businesses
Author: Paul Oyer, Michael Mazzeo and Scott Schaefer
Publisher: Pan (1988)
ISBN-10: 1447286332
ISBN-13: 9781447286332
Condition: Very Good. The cover has some wear to the edges and small creases across the top corner of the front cover and a few of the pages.
Binding: Softcover
Pages: 279
Dimensions: 19.6 x 13.0 x 1.8 cm
+++
by Paul Oyer, Michael Mazzeo and Scott Schaefer
+++
The Roadside MBA is full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys'. It takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools.

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04 Dec 2016