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Lyndhurst, Johannesburg
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Ready for collection by Tuesday, 4 June.
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Subtitle: Real-world Lessons For Entrepreneurs, Start-ups and Small Businesses Author: Paul Oyer, Michael Mazzeo and Scott Schaefer Publisher: Pan (1988) ISBN-10: 1447286332 ISBN-13: 9781447286332 Condition: Very Good. The cover has some wear to the edges and small creases across the top corner of the front cover and a few of the pages. Binding: Softcover Pages: 279 Dimensions: 19.6 x 13.0 x 1.8 cm +++ by Paul Oyer, Michael Mazzeo and Scott Schaefer +++ The Roadside MBA is full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys'. It takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools.