The Role of Guanxi in Buyer-seller Relationships in China - Hualiang Lu

The Role of Guanxi in Buyer-seller Relationships in China - Hualiang Lu

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New
Location
South Africa
Product code
9789086860388
Bob Shop ID
631689355

Using social organisational and economic theories this book demonstrates the effects of Chinese traditional guanxi networks on modern business relationships and market performance. It also compares the effects of guanxi networks between upstream and downstream partnerships and between traditional and high-value market outlets.

TITLE: The Role of Guanxi in Buyer-seller Relationships in China

AUTHOR: Hualiang Lu

SKU: 9789086860388

PUBLISHER: Wageningen Academic Publishers

PLACE PUBLISHED: Netherlands

PAGES: 240

BINDING: Paperback / softback

LANGUAGE: English

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