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SoftcoverÂ
Tilar J Maxzeo
With its rich golden hue, art deco-inspired bottle, and timeless, musky scent, Chanel Number 5 is the world's bestselling perfume. Reverently known among industry insiders as "le monstre" - the monster - it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers? "The Secret of Chanel Number 5" is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of Number 5's creation, iconic status, and extraordinary success.
