Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
A comprehensive and practical step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
TITLE: The Strategy and Tactics of Pricing
AUTHOR: Thomas T. Nagle
SKU: 9780132546133
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 26/03/2010
PLACE PUBLISHED: United Kingdom
PAGES: 352
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 208 mm x 231 mm x 11 mm
WEIGHT: 370 gr